Capturing a market - product development Essay Example | Topics and Well Written Essays - 3750 words

Capturing a trade - product development - Essay ExampleThere has been brisks about inferior quality of Chinese products, harmful Chinese products, chinas conflict with Tibet, contaminated liquor, etc.In its aspiration to be a worldwide nutritionstuffer, china needs to strategise its move so that it appears as the strongest contender across the globe. It needs to establish a positive and congenial punctuate equity with conscious efforts to undo the tarnished image. chinaware as a print is very popular with the world. There is no dearth of FDI in the country. Even amidst economic crises, chinaware expects a drop of only 10% as far as FDI is concerned. Thus there is immense brand awareness and china is viewed as a market with huge potential. Thus the attitude of the customer is positive. mainland China now needs to create brand knowledge and a positive perception of ethics and behaviour.China is known to be a conservative society and it maintains a particular code of conduct wit h regards to headache practices. It offers talent as far as skilled workers is concerned, cheap labour for production, raw material at competitive prices and great entrepreneurs. They are a closely bound society and Chinese expatriates take aid of development in the country, the Chinese talent is spread across the world and occupy high levels in organisations.A. Designing marketing strategyA well designed and precise marketing strategy allow for generate brand awareness and brand associations, thereby effecting consumer knowledge in a positive manner.A. Showcasing China Participate in expositions and showcase china as a tourist destination, industrial destination, HR destination, enthronement destination, etc. Alongside convince about the ethical practices and the approaches Chinese adopt in various situations. some(prenominal) negative news should be countered through creative ways.B. Establishing China as a quality producer- repositing China faces the brunt of the buyers on t he grounds that the product though cheap does not last long and is beyond repair most of the time. Its about time this perception is assortmentd. Technological advancement should be followed and quality products should be manufactured and exported to the global markets. In doing this of course the price competitiveness will have to be maintained.C. Investments in R & D Research and development initiatives will alter chinas image as a market that imitates and makes the products at a cheaper cost. It should design and manufactures some trade marked products so that there is a change in the perception.D. Public Relations To rebut a few charges against few industries for instance baby food industry, china should indulge in heavy P R exercise stating facts and coming up with clarifications. by means of P R it should also initiate write ups and articles in other countries stating strengths of brand china, its new initiatives, new products, etc. E. Communication strategy A communication strategy should be adopted each course of instruction with specified agenda which gives guidelines to all the involved personnel on what